Founding Senior UI/UX Designer

Last Updated: 12-06-2025

Introduction

We’re seeking an entrepreneurial, visionary Founding Senior UI/UX Designer to lead the design of our groundbreaking platform and our flagship game, Tidefall. 

You’ll be a key player in shaping the next generation of role-playing games, working directly with the founders to build and scale the world’s first truly Living World RPG.

Who we are

At Infinity Fiction, our mission is to revolutionise gaming by blending human-crafted worlds with advanced AI to create truly unforgettable experiences, whether you’re exploring with friends or adventuring solo. 

Our first game, Tidefall, is the world’s first D&D-inspired Living World RPG that harnesses AI to bring a narrative to life on a scale never seen before. Built on D&D’s open ruleset, Tidefall lets players forge their own path, craft unique adventures, and engage with thousands of NPCs, creating alliances or making enemies in a sprawling, AI-powered fantasy world written by talented human writers. 

We’re seeking a talented and experienced Founding Senior UI/UX Designer to join our team and help shape the direction of our platform and first game.

Responsibilities

  • Craft Immersive Digital Experiences, digital interfaces, and digital assets. This senior role demands a visionary approach to digital design, combining creativity with technical expertise to deliver experiences that are not only beautiful and immersive but also intuitive and functional.
  • Establishing the foundation: for a scalable UI/UX design process as our studio grows. Your leadership will be crucial in shaping our digital design capabilities and mentoring a team of designers in the future.
  • Lead & Innovate: Take ownership of end-to-end design, from initial concepts to polished production-ready assets.
  • Collaborate & Prototype: Rapidly prototype and iterate with the founders, creative directors and engineering teams. 

Requirements

  • Experience: 6+ years in digital, UI, or website design, including a strong portfolio showcasing immersive, user-friendly experiences. Leadership experience is a big plus.
  • Technical Mastery: Proficiency in Figma, Adobe CC, and understanding of front-end design principles. Familiarity with HTML/CSS and the ability to work closely with developers is essential. 
  • Creative Vision: A deep passion for digital design with the ability to create innovative, aesthetically pleasing, and functional digital interfaces that will become immersive gaming experiences. 
  • User-Centric Mindset: Passionate about crafting intuitive experiences that delight and engage diverse player communities.
  • A passion for gaming: both tabletop and digital roleplaying experiences. 
  • Startup Spirit: Thrives in 0→1 product development, comfortable blazing new trails without a predefined playbook.
  • Bold Perspective: Willing to challenge conventions, think outside the box, and champion design excellence.
  • Portfolio: Show us your UX depth, product thinking, and design process for tackling complex problems.

What we offer

  • Remote-first work.
  • Opportunity to work on a revolutionary product that has the potential revolutionize the games development industry.
  • Small team of highly motivated, independent and intelligent people.
  • Massive learning opportunity and a high degree of autonomy.
  • Explosive career growth by getting in early at a fast growing start-up.

How to apply

For all roles at Infinity Fiction we require you to live and have the right to work in the UK.

At the moment we are in start-up mode and unfortunately, we can’t offer salaries at this time but we have developed excellent founder packages.

Please send your CV and a Cover Letter introducing yourself to careers@infinityfiction.ai