Privacy Policy

Last Updated: 29-07-2024

Introduction

At Infinity Fiction, a brand owned by Infinity Fiction Limited (“Company,” “we,” “us,” or “our”), we are committed to protecting your privacy and managing your personal information responsibly. This Privacy Policy outlines how we handle, including how we collect, use, and disclose, your data through our Services in accordance with the UK Data Protection Act, the General Data Protection Regulation (GDPR), and other relevant privacy laws. By accessing or using our Services, you consent to the practices described in this document.

Who we are

We are a UK AI games developer and publisher called Infinity Fiction, a brand owned by Infinity Fiction Limited.

Information We Collect

A. Information You Provide to Us:
  • Account Information: Includes your name, email address, password, contacts, and other information you provide during account creation.
  • Payment Information: We use trusted third-party payment processors to handle transactions on our behalf; thus, we do not store your credit card information directly.
  • Communications: Information you provide when you contact us for support or information via any channel, including the website or our Discord server, including messages and interaction data. Should you communicate with us via our Discord server, additional details such as your name, email address, phone number, message content, and any attachments you might include could be collected. Additionally, when you sign up for our newsletter, we gather specific data like your email address. We monitor the opening of our emails to enhance our understanding of customer engagement, which helps us to refine our Services and deliver a superior customer experience.
B. Information We Collect Automatically when using our services:
  • Technical Information: Includes IP addresses, browser types, and log information from your device as you interact with our Services.
  • Usage Data: Information about your interactions with our Services, such as the pages visited, content viewed, and search queries.
  • User Provided Content. Any information that you provide as part of the game for others or generate using our services such as uploading images or text responses. If you decide to make your profile public, anyone can view it.
  • Messages between users and third-parties. As you interact with other users via our Services, both we and our external partners collect details of your communications, including the content of the messages exchanged and metadata such as the timing of each message sent and received.
  • Your Contact List: With your authorisation, we may access and store contact details such as names and phone numbers from your device’s address book. This enables us to support and streamline any social interactions or invitations you wish to initiate via our Services. Additionally, should you choose to invite your contacts to join our Services or share specific information or content with them through our platform or Discord services, we will collect the relevant details from your contacts list. This process is conducted in accordance with the practices outlined in this privacy policy and is subject to your consent at the time of data collection.
C. Information from third parties:
  • Social Media Information: If you connect your social media accounts, we may receive certain information about you from those services.
  • Data from Partners: Information we receive from partners and affiliates, including analytics and marketing information.

How we use your information

  • To Provide and Manage Our Services: We use your information to operate and manage our Services, which includes providing customer support and enhancing user interactions through personalised features.
  • For Marketing and Communications: We communicate with you about updates, offers, and promotions tailored to your interests, based on your communication preferences.
  • To Improve Our Services: We analyse user behaviour, engagement, and feedback to improve our existing offerings and to develop new features, services, and products.
  • To Personalise User Experience: We use your information to provide tailored content and recommendations, enhancing your experience with our Services.
  • Data Analytics and Aggregate Data: We generate anonymised or aggregate data, which we use for various lawful purposes, including but not limited to, improving our services and marketing efforts.
  • Fraud Prevention and Security: We use information to detect, prevent, and address fraud, abuse, and security risks and to respond to trust and safety issues that may arise.
  • Compliance and Legal Obligations: To comply with applicable laws and regulations, enforce our terms of service, protect the rights and safety of our Company, our users, and others, and respond to governmental requests or legal processes as required.
  • Push Notifications: We may send push notifications to users of our mobile applications to inform them of in-game events, features, or promotional offers.
  • For Specific Notices at Collection: We provide specific notices at the time of collection for certain types of data, explaining how and why we use such data.

Sharing of your information

  • With Service Providers: We share information with third-party service providers who perform services on our behalf to support the operation of our Services.
  • With Affiliates: Information may be disclosed to any current or future affiliates as part of our business operations and to offer enhanced and connected services to you.
  • User Content: If our Services include user-generated content or social interactions, your display name and any content you post may be visible to other users, depending on your settings. You can control the visibility of your content through the privacy settings within your account.
  • Analytics and Advertising Partners: We collaborate with partners who provide analytics services and assist with our advertising campaigns. These partners may collect information about your interactions with our Services and other websites. You can opt out of targeted advertising through your device’s settings or directly at the advertising partner’s opt-out tools.
  • Legal and Compliance: We may disclose your information when required by law, such as to comply with a subpoena or similar legal process, or to protect the rights, property, or safety of our Company, our users, or others.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction and will continue to be handled in accordance with this policy unless otherwise notified.

International data transfers

  • Your information may be transferred to and processed in countries other than your own. We ensure that appropriate safeguards are in place to protect your information in accordance with this policy.

Your rights

  • Access and Control: You have the right to ask for a copy of the personal information we hold about you and to request the correction, update, or deletion of such information.
  • Opt-Out: You can opt out of receiving promotional communications from us by using the unsubscribe link within each email.
  • Data Portability: You have the right to be provided with a copy of the information we have on you in a structured, machine-readable, and commonly used format.

Cookies and tracking technologies

  • We and our third-parties collect and use cookies and similar tracking technologies to track activity on our Services and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

Data security

  • We implement appropriate technical and organisational efforts to protect your personal information from unauthorised access, use, or disclosure. Despite these measures, we remind users that no internet-based site can be 100% secure, and we cannot guarantee the absolute security of your information.

Children’s privacy

  • Our Services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13.

Changes to this privacy policy

  • We may update this policy periodically to reflect changes in our practices or relevant laws. Significant changes will be communicated to our users through email or highlighted on our website or via Discord. We encourage you to review this policy regularly to stay informed about how we are protecting your information.

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